Vinfast Immersive Theater

Transporting the CES audience into the high-tech, immersive story of swampland to robotic factory in record time

Concerts + Festivals
Charitable

The Brief

For CES 2023, the Cinematic team was entrusted to design, build and execute a one-of-a-kind immersive theater for the electric car company VinFast Auto Ltd. The objective was to showcase the brand’s story in a captivating, next-level experience. The theater featured 360-degree projection mapping on all surfaces, including the floor and walls, with high-resolution imagery surrounding the audience. The VinFast car was integrated into the experience with precise projection mapping, enhanced by dynamic lighting, effects, and immersive spatial audio. This cutting-edge environment fully immersed attendees in the world of VinFast, elevating the brand’s introduction to the CES audience.

The cinematic scope

  • We custom designed and engineered a specialized ground supported, self-climbing super truss rig to create the massive structure required to support the excessive weight of truss grids to hang thousands video tiles, high lumen projectors, moving lights,  lighting, and audio PA.
  • We created a 60-foot long by 30-foot wide by 20-foot tall, immersive room, with 2.33mm pixel pitch LED video panels on four walls from floor to ceiling and used a 16K resolution pixel map.
  • We rigged twelve 40K Barco projectors for mapping the floor and vehicle. We utilized Houdini's powerful simulation engine for projecting particle effects on the surface of the car.
  • We used Watchout Media servers to manage the content work flows, including mapping the LED Walls in sequence with the projectors hitting the floors and the cars, triggering the theatrical lighting and a custom soundtrack throughout the timed shows. 
  • We deployed a spatial audio system we created with a d&b Audiotechnik, point source distributed PA, tuned to a 7. 2. 6 Dolby Atmos sound field. This gave us the ability to not only move sound left to right and front to back, but also allowed us to raise sound 20 feet vertically
  • This gave our sound team the ability to match every movement on screen and to match the positions of sound to the action on screen. In an environment that large, the spatial audio was incredible.
  • For the content, we sent a team to Vietnam to capture the entire VinFast factory at a massive 12K resolution. We used a combination of gyro-stabilized camera systems in conjunction with fast-moving aerial systems. This gave us the freedom to shoot in the most cinematic way possible.
  • We processed the client's existing vehicle CAD data and used it to render giant 8K photo reel CGI renders of the cars in action. This guaranteed everything would be razor-sharp when it displayed on the LED walls.
  • We created “Vi” and animated, CGI flying robot host, with facial features to match the iconic front grill and lines of the VinFast autos.
  • We then crafted a narrative that followed the arc of VinFast's amazing breakneck evolution from absolute zero to producing cars in under two years. It really is an incredible story. From start to finish, and with the help of our amazing partners, we pulled this monster off in only four weeks.
We are
cinematic

Design & Engineering

The Cinematic structural design team, technical design and engineering teams consulted with client to create a vision, then presented designs for approval, then created all engineering plans and secured all permits. The Cinematic creative content and visual effects teams presented ideas for the content to include CG of the Cars, created a robot host, and ideas for immersive video.

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Load In, Rig, And Focus

The Cinematic team production management and technical teams, spatial audio, video mapping, theatrical lighting and effects team all worked together to load in, construct, integrate, focus and rehearse.

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In Operation

The Cinematic  team executed a flawless show.

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We’d love to hear about your upcoming event and/or talent acquisition request and how we can bring your vision to life.

We can be immediately reached by:
Phone: (424) 431-2100
Fax: (424) 431-2040
Email: contact@wearecinematic.com

9171 Wilshire Blvd. Suite 500
Beverly Hills, CA 90210

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