For CES 2023, the Cinematic team was entrusted to design, build and execute a one-of-a-kind immersive theater for the electric car company VinFast Auto Ltd. The objective was to showcase the brand’s story in a captivating, next-level experience. The theater featured 360-degree projection mapping on all surfaces, including the floor and walls, with high-resolution imagery surrounding the audience. The VinFast car was integrated into the experience with precise projection mapping, enhanced by dynamic lighting, effects, and immersive spatial audio. This cutting-edge environment fully immersed attendees in the world of VinFast, elevating the brand’s introduction to the CES audience.
The Cinematic structural design team, technical design and engineering teams consulted with client to create a vision, then presented designs for approval, then created all engineering plans and secured all permits. The Cinematic creative content and visual effects teams presented ideas for the content to include CG of the Cars, created a robot host, and ideas for immersive video.
The Cinematic team production management and technical teams, spatial audio, video mapping, theatrical lighting and effects team all worked together to load in, construct, integrate, focus and rehearse.
The Cinematic team executed a flawless show.
We’d love to hear about your upcoming event and/or talent acquisition request and how we can bring your vision to life.
We can be immediately reached by:
Phone: (424) 431-2100
Fax: (424) 431-2040
Email: contact@wearecinematic.com
9171 Wilshire Blvd. Suite 500
Beverly Hills, CA 90210