• We transformed the bare concrete Shrine Convention floor, and common areas into a high-end, multi-room, progressive party and luxury ultra lounge meets Haunted House, out door effects.
• We created a breathtaking haunted vignettes, scary and interesting outdoor experience INSIDE the Shine with Hollywood sets, staging, video, effects, lighting & sound design
• We hired, booked, managed and produced a celebrity performance and world class superstar Ne-Yo and the Michael Jackson - MJ Live to garner media and attention.
• We hired, booked, managed and coordinated a PR team to manage celebrity appearances to participate and garner press and media to enhance the publicity and profile of the event.
• We worked with Maxim’s sponsors to create amazing activations.
• We executed a turn key production from design, creation though seamless execution.

We built an outdoor, scary entrance, with wicked trees, scare actors, a suspension demo and live snow fall INSIDE the Shrine, that leads through the castle doors into a super high end ultra lounge with cabanas and concert stages, a progressive experience out of the bar concrete section of the Shrine Convention Hall.

Performers: Ne-Yo, Michael Jackson MJ Live, Suspension Artist, Costumed Theme Actors

Main Stage with Over 200+ Moving Lights, 300+ LED Video Panels & a Custom Designed D&B Audio Rig with Standard L/R + 2 Custom Hung Delays for Surround Sound

Effects to include: CO2 Blasts, Full Color Lasers

Theme Vignettes and Decor included:

• Maxim Graveyard Entrance
• Outdoor fountain, wicked trees and real snow fall - Inside the Shrine!
• Suspension Artists, Scare Actors
• Castle Entrance to the Ultra lounge,
• Themed Actor Performers

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Celebrities in Attendance

‍Alan Bersten, Ali Levine, Alyson Stoner, Angel Brinks, Antje Utgaard, Aubrey O’Day, Carissa Rosario, Carlton Gebbia, Casper Smart, Chris Brown, Crystal Renay, Dan Bilzerian, Daymond John, DJ Vice, Dorothy Wang, EJ Johnson, Emily Sears, Eva Marcille, Gilles Marini, Hannah Stocking, Hroush Achemyan, James Anderson, James Hinchcliffe, Jean Watts, Karrueche Tran, Lauren Ash, Nazanin Mandi, Ne-Yo, Nick Bateman, Nicole Williams, Paul Delvecchio, Paul Nassif, Pauly D, Rachel McCord, Randy Jackson, Romeo Miller, Ryan Guzman, Shane West, Sharna Burgess, Shaun Ross, Simon Rex, Sophia Miacova, Tara Reid, Tyson Beckford, Vin Diesel, Zac Efron, Zuri Hall.

The Cinematic PR partner team utilized the pictures and media provided by Cinematic to garner over 1,000,000,000+ impressions.

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Photographers in Attendance

‍AFF-USA, All Access Photo Agency, Broad image, Entertainment Wire, Film Magic, Getty Images, Image Press, Newsflash Pictures, Pacific Coast News, Splash News, Startraks

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Media Attendees

Access Hollywood, Bay Area Headquarters, Billboard, Celebuzz, Daily Mail, E! Online, ExtraTV.com, Footwear News, Hollywood Glam Magazine, Hollywood Life, Home Business Magazine, Identity LA, In Touch Weekly, International Business Times, LA Canvas, LA Splash, LA Weekly, LaLa Scoop, Life & Style Weekly, New You Magazine, OK! Magazine, PEOPLE Magazine, Press Pass LA, Radar Online, Star Magazine, Style & Society, The Hollywood Reporter, The Knockturnal, The McCord List, The WRAP.