• We developed the name and overall brand into a living, growing, ongoing, massive concern; Austin Elevates Art & Music Experience 2019.
• We researched, interviewed and selected several philanthropies to meet Thomas J Henry’s requirements and to benefit from the branding, donations and good will created by Austin Elevates to include Superhero Kids, St. Davids Foundation Community Fund and The SAFE Alliance.
• We hired, booked, managed and produced ALL performances of world class superstar performers Kygo, Daddy Yankee, DaBaby, 88Glam, and G-Eazy, to create a large draw, garner media and attention.
• The Cinematic PR team secured and managed celebrity appearances to participate, garner press and media to enhance the publicity and profile of the event.
• We secured all permits with the city and transformed the building, sidewalk and streets of the nostalgic Austin venue, Parlor & Yard, into a unique red carpet Art Dedication Ceremony showcasing a special mural created for Austin Elevates by world famous street artist Alec Monopoly.
• We transformed the rooftop lounge Summit Austin for the Art Dedication Afterparty and built up the technical production to feature A-List performance by G-Eazy.
• We secured the racetrack for a special F1 Driving Experience for the Austin Elevates VIPs and donors.
• We secured the Austin 360 Amphitheater, designed and produced every aspect of the first annual Austin Elevates Charity Concert and Music experience.
• We executed a turn key production from design, creation though seamless execution.

We created the actual name and brand to work in several formats. We created the brand look and feel for the website, e-flyers, invites and tickets. This brand look was carried though out the campaign and in the commercials we developed for marketing the event.

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Logo Creation

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Website Design & Development

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Creation and Cohesive Brand Elements

We brought in red carpet, a giant 26’ x 50’ custom backdrop (Branded Step-N-Repeat) to cover the mural while guests, press and celebrities arrived and took traditional pictures, then, with a DMX controlled Solenoid-System called a Kabuki Drop, we revealed the mural on cue. The client required to have a video wall on the roof of the venue, but the roof was not support the load of the video wall, truss and ballasts - so, as a solution, we brought in a large crane and suspended the 9’ x 16’ video wall in the air from the crane throughout the event. The event included a 4 camera, broadcast quality video shoot, with a 36’ Jib to catch great angles. As a branding strategy, we displayed and lit a 40’ x 75’ giant inflatable monopoly man.

We brought in red carpet, super cars, large search lights and custom media wall to excite the influencers, celebs, sponsors, VIPs, & guests.  We designed and brought in unique and stylish furniture for the exclusive celebrity VIP reception below and enhanced the floor plan to increase the table in the main performance area.We built out the production and enhanced all lighting, sound and video to include:  video wall enhancement - 8’ x 15’ video wall, Lighting enhancement: 20 more profile beams, crowd blinders and CO2 effects, and Audio enhancementL we brought in a full L’ Acoustic Kara Rig, monitors foldback with SB28 Subs to support G-Eazy’s rider.

Venue: Austin 360 Amphitheater with 13,000 Seat Capacity

We created a very unique and interesting addition to the traditional concert floor plan, we added the Thomas J Henry custom VIP lounge front and center in the concert that included a red carpet flooring, velvet ropes, and ultra lounge black suede sofas to create the ultimate VIP viewing experience for the sponsors, donors, celebs and VIPs.We are very proud of our stage design that was developed by our amazing production team, it included an arc shape truss header that supported multiple video panels and over 200 moving profile lights, wash lights, crowd blinders to include: Martin Mac Vipers, Martin Mac Auras, Robe Spiders, Martin Mac Axioms, VDO Sceptrons and CuePix Blinders. Our sound included top of the line D&B Auditechnik full line array, outfits, stage fills, delay tower arrays, walls of subs and monitor foldback. We advanced and managed the backline requirements for 5 bands and artists.The highlight of the show was our outstanding Pyrotechical design and display to include multiple megawatt laser systems and over 400 types of stage flame projectors, sparks showers, mines (red, orange, purple) , spider comets, crossets, crackle gerbs,  stadium streamers, confetti shots and continuous feed confetti blowers, massive CO2 jets and the grand finale included a full firework display with a continuous finally lasting about 10 minutes.

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Cinematic was proud to be a part of the marketing and media campaign to pack the Austin 360 Amphitheater which included Cinematic producing several short form commercial spots for cable, social media and mass media campaigns. Cinematic scored the music and produced several radio spots in English and in Spanish.

ALEC MONOPOLY, JENNIE GARTH, CHACE CRAWFORD, EVAN AND ASHLEE ROSS, BROOKE BURKE, G-EAZY, BRANDI CYRUS, KYGO, DADDY YANKEE, DABABY, 88 GLAM, BRANDON MARSHALL, MADDY BELLE, COURTNEY TAILOR, ALVIN JONES, ERIKA GRAY, ELAINE THI, MEGHAN GILBERT, JARROD RICHARDSON, KINSEY SUE, EDWINA CARLA ISAACS, JAMEILL SHOWERS, SHAWN ONYECHI, KHLOE TERAE, JENNA JENOVICH, CIARA PRICE, DANIELLE LOMBARD, MONICA SIMS, BRI TERESI, KATIE TERESI.

Cinematic’s PR team in conjunction with the celebrities, celebrity influencers and supporting press to get print, digital and broadcast coverage on the following outlets:

• CULTUREMAP AUSTIN
• AUSTIN CHRONICLE
• TEXAS BAR JOURNAL
• US WEEKLY
• WONDERWALL
• EXTRATV
• E! ONLINE
• ENTERTAINMENT TONIGHT
• DAILY MAIL UK
• AUSTIN 360
• TOOFAB
• STAR MAGAZINE
• OK! MAGAZINE
• THE KNOCKTURNAL
• EL MUNDO NEWSPAPER
• INTOUCH WEEKLY
• LIFE & STYLE WEEKLY
• RADAR ONLINE, HOLLYWOOD LIFE
• PEOPLE MAGAZINE
• FOX NEW
• & MORE

All in, Austin Elevates reached over 2 billion impressions, branding and creating awareness of the charities, mass branded Thomas J Henry as a philanthropist and supporter of the Austin Community; thus Austin Elevates and Thomas J Henry made an outstanding impact on Texas.

Cinematic’s Influencer Teams with over 80 sports, lifestyle, arts & music influencers collectively  garnered billions of collective impressions on social media, ON TOP of what was obtained from our PR outreach