• To transform the Smart Financial Theatre into a high-end, luxury ultra-lounge meets performance stage.  
• To create a breathtaking staging, video, effects, lighting & sound design.
• To hire, book, manage and produce ALL performances of world-class, superstar performers including Travis Scott, DNCE, and DJ Khalid, to garner media and attention.
• To hire, book, manage and coordinate a PR team to manage celebrity appearances to participate and garner press and media to enhance the event’s publicity and profile.
• To work with Maxim’s sponsors to create amazing activations showcasing each brand.
• To execute a turn-key production from design, creation though seamless execution.

We built a custom three-level stage over the theatre seating to create the largest ultra lounge ever seen in Texas.

Performances by Travis Scott, DNCE, and DJ Khalid with over 300+ Moving Lights, 600+ LED Video Panels & a Custom Designed L’ Acoustic K2 Audio Rig with Standard L/R + 4 Custom Hung Delays for Surround Sound

Special Note: The Truss was on motors for articulating/moving lighting runs at the audience, Effects to include: CO2, Lasers.

Activations for Art, Music & Fashion and Sports included: Monster Energy Drink’s live motorcycle stunt demo, Cadillac Auto Displays, Zippo Lighter Custom Woody, Fashion Vignettes, Multiple Sponsored Dessert Stations, Celebrity Gift Bags, Pernod Ricard Liquor Portfolio Sponsorship, Bud Light and more.

Celebrity Attendees

Adrian Peterson - Vikings, Adrienne Bailon, Antonio Brown - Steelers, Bow Wow, Brandon Marshall - Broncos, Bryan Braman - Eagles, Caitlyn O’Connor, Chace Crawford, Chris Kirkpatrick - N’sync, Chris Manhurtz - 49’ers, Cynthia Bailey, Danielle Moinet (Summer Rae), David Schwimmer, DeMarco Murray - Cowboys, Demaryius Thomas - Broncos, DJ Khaled, DNCE, Doug Flutie - Chargers, Duke Ihenacho - Redskins, Emily Sears, Erica Mena, Ezekiel Elliot, Farrah Abraham, Fergie, Floyd Mayweather, G-Eazy, Hank Baskett, Howie D, Israel Houghton, James Harden, JD Nelson - 49’ers, Jeff Holmes, Jeff Timmons - 98 Degrees, Jonathan Tucker, Kareem Jackson - Texans, Kendra Wilkinson, Kevin Johnson - Texans, Ludacris, Malik Jackson - Jaguars, Natasha Hastings, Nene Leakes, Nick Cannon, Omar Bolden - Broncos, Pannel Egobh - Titans, Patriots Cheerleaders, Rashad Jennings, Ryan Delaire - Panthers, Shaun Draughn - 49’ers, Soulja Boy, Terrell Owens, TI, Toya Wright, Travis Scott, Trayvionte Session, Victor Ortiz, Warren Moon, and Young Jeezy.

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The Cinematic PR partner team utilized the pictures and media provided by Cinematic to garner  over 1,500,000,000+ impressions.

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Media Attendees

• 2Cloud Magazine
• 365 Houston
• 713 Magazine,
• Access Hollywood
• Billboard, BizbashBK On The Streets
• CBS Houston
• CBS Minnesota Radio
• CBS Sports
• Celeb Secrets
• Celebuzz
• CNN
• Culture Map Houston
• CW Eye Opener
• CW39 Houston
• E!
• Entertainment Tonight
• Extra TV, Faze Magazine
• FOX News
• Glamour Magazine
• Hollywood Life
• Houston Style Magazine
• Houstonia Magazine
• iHeart Radio
• In Touch Weekly / Life & Style Weekly
• International Business Times
• Just Jared
• LA Splash
• Malibu Chronicle
• NBC Houston
• NY POST’s Page Six
• OK! Magazine
• Paper City Magazine
• Press Pass LA
• Radar Online
• Red Carpet Roxy
• Reuters
• Star Magazine
• Style & Society
• Super Sunday HQ
• Telemundo
• The Insider
• The Knockturnal
• The WRAP
• The YBF
• Tipsy Diaries
• TV NESN
• Vineyard TV
• Wonderwall

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Media Ad Buys

‍The Cinematic Marketing & Design team created multiple banner ads in promotion of the event and it’s sponsors that were placed on both Maxim.Com and iHeartRadio’s sites. As well, we had several on-air placements on iHeart Radio.